Strategic competencies

Detailed Work History Highlights

• Spearheaded public relations efforts by fostering partnerships with media organizations and vendor firm, enhancing brand awareness and strengthening organizational reputation.
• Oversaw enterprise-wide brand management, ensuring consistency, compliance, and alignment across all marketing, advertising, and patient-facing communications.
• Directed cross-channel marketing strategy and content development across digital and traditional media, driving engagement and reinforcing brand presence.
• Utilized market intelligence and performance analytics to uncover expansion opportunities, optimize marketing investments, and support long-term business growth.

I played a pivotal role in enhancing AccessNurse's marketing and PR strategies, focusing on digital channels and client engagement:

• Oversaw digital marketing channels and website strategy, enhancing online visibility, brand awareness, and audience engagement.
• Directed client communications initiatives, improving stakeholder engagement and streamlining communication processes.
• Developed high-impact presentations, proposals, and marketing assets that supported business development and client acquisition efforts.
• Executed content marketing and SEO strategies that increased website traffic, strengthened online presence, and improved search rankings.
• Championed a comprehensive organizational rebrand, managing cross-functional collaboration and the rollout of new brand assets across all marketing channels.

• Led initiatives to define the internal or external client change strategy including organization change strategy and change journey plans. Supported internal or external client requirements to implement change strategy including training programs.
• Developed and implemented learning strategies and content to enhance training and capability development for delivery organization.
• Supported communications strategy development and planning for internal and external activities or stakeholders.
  Researched and created communications materials and presentations, offering recommendations to address key business issues effectively.
• Designed materials and facilitated communication workshops, town halls, manager meetings, open houses, and conferences engaging internal and external stakeholders.

• Acted as a highly integrated resource that manages a dynamic strategic communications plan to include key organizational messaging, training needs and HR policies.
• Maintained content on client company web site and intranet site; monitored website usage and trends.
• Provided creative services for production of effective visual media, presentations, and digital imaging.
• Developed client- and employee-facing feedback surveys; analyzed results, identified trends and created reporting tool.
• Worked with leadership to establish multi-faceted organizational training platform.

• Developed and executed multimedia advertising campaigns.
• Managed advertising expenditures and maintained compliance with all marketing materials.
• Established and maintained relationships with 50+ physician referral groups.
• Promoted and participated in fundraising and community wellness events.
• Served on various internal and external event committees.
• Contributed to various monthly print publications.
• Served as website manager/IT liaison for the Center.
• Responsible for establishment and oversight of marketing strategy and budget.

• Developed and executed employment/recruitment advertising plans.
• Interfaced with affiliates and media outlet representatives.
• Produced employment marketing, communications and advertising related materials.
• Researched, developed and distributed reports and analysis of employment data.
• Planned and executed Covenant Health employment special events.
• Served as the computer resource for the department/IT liaison.

• Planned, developed and coordinated membership marketing campaigns and promotional materials
• Created and developed reporting analysis for direct mail and other sales initiatives.
• Managed advertising expenditures and maintained compliance requirements for all marketing materials.
• Interfaced with advertising agencies, publishers, radio stations, etc., for purchase and placement.
• Maintained organized records and consistency of all approved marketing materials.
• Managed and coordinated $1.2 million direct mail campaign.
• Managed rural electric co-op, credit union and farm bureau business plan marketing campaigns.
  
• Assisted in the development, implementation and evaluation of new base awareness marketing.
• Liaison to PR firm; communicated marketing actions to company.
• Analyzed and reported the success/effectiveness of targeted advertising campaigns, special events and promotions.

Medical Recruiter

2007 - 2008

• Built working relationships with approximately 60 hiring managers to post 200+ medical, corporate and sales positions on website and in applicant tracking system.
• Conducted educational classes for managers on applicant tracking system program and behavioral-based interviewing processes.
• Customized database mailing lists to distribute direct mail recruitment materials.
• Guided recruits through all phases of applicant tracking: interviewing, employment offers and background checks/drug screens.
• Attended various annual career fairs, recruitment conferences and national air medical industry events.
• Responsible for coordination and oversight of corporate referral bonus program.
• Conducted exit interviews with former employees to pinpoint potential recruiting issues.

Media & Public Relations Specialist 

2005 - 2007